Blackberry
Limited, the global mobile telecommunication giant that repositioned the
industry in 1999 with introduction of Blackberry devices is at it again.
The
mobile giant unsettled the Instant Messages landscape with the introduction of
BBM – Blackberry Messenger solely for her devices and as a result gained a huge
share of global Smartphone market.
Sooner
than later the BBM bug caught-up with Nigerians and owning a Blackberry devices
became the measure of status and affluence in the country, most especially among ladies. To therefore be
called a Blackberry babe denotes instant 'arrival'. The rave then led to
production of a film by Nollywood called - Blackberry Babes.
However,
competition from other manufacturer like Samsung and Apple resulted in
Blackberry struggling to maintain market share steam. To address this slumber,
the company has woken up with a new device called PASSPORT.
PASSPORT
is set to redefine the Smartphone status quo with the introduction of a large
square touch screen together with touch-enabled keyboard. Other features of the
Smartphone include 30 hours battery life, 13 Megapixel OIS camera and 32GB
storage.
Let
me hope it will truly be a game changer in the Smartphone world. I also look
forward to PASSPORT becoming the defining word of our ‘Big Girls’ and may be a
new film titled PASSPORT BABES. Anyway, Nollywood should bear that I own the
copyright to the film title when it is to be released!
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