Why always me?

You're probably not a follower of football if you had assumed this is about yours truly. It's about no one but Mario Balotelli, the Italian professional footballer.
Balotelli and Puma, the giant sports equipment manufacturer are introducing a new kids football boots.
The new product features a mohawk at heel of the boots and 'why always me' - the slogan of the footballer, etched on the side of the footwear.
Why not me? with kids product.